Legal

Advertising Disclosure

Last updated: 29 May 2025

Premira is committed to transparency about the commercial relationships that may be present on this website. This page explains how advertising relationships work on our site, how content is funded, and what your rights are with regard to advertising and data used in connection with it.

Affiliate Relationships

This website may from time to time include links to products or services provided by third parties. Where Premira participates in affiliate programmes, we may receive a commission if you purchase or engage with a service via a link on this site. The following applies to such relationships:

  • Affiliate links, where present, are used only for products or services we consider relevant to our audience of insurance brokers and agencies.
  • Commission earned does not influence the editorial independence of our content or our service recommendations.
  • Any financial relationship that exists between Premira and a third party is disclosed in proximity to the relevant content where required by applicable guidelines.
  • We do not accept payment to feature, rank or recommend specific products or services in our editorial or informational content, beyond clearly labelled advertising arrangements.

Sponsored Content

Where any content on this site has been produced in association with or funded by a commercial partner, it will be identified as such. Our policy on sponsored content is as follows:

  • Sponsored or paid content is labelled clearly to distinguish it from independently produced material.
  • Commercial relationships with brand partners are disclosed at the point of content, not buried in footnotes.
  • We retain editorial control over how sponsored content is presented, and we will not misrepresent the nature of a commercial relationship to our audience.
  • Content produced as part of a brand partnership reflects our honest assessment of the subject matter and does not constitute an unconditional endorsement.

Third-Party Advertising

This website may use third-party advertising networks to display advertisements. Where this applies, the following should be noted:

  • Display advertising may be served by external advertising platforms, which may set cookies to track engagement across websites.
  • Behavioural targeting may be used by advertising platforms to show ads relevant to your browsing history. This is subject to your cookie preferences as set on this site.
  • Cookie usage for advertising is described in detail in our Cookie Policy.
  • Ad personalisation is only applied where you have granted consent for this through the cookie preference controls on this site.

User Rights and Controls

You have the following rights in relation to advertising on this site:

  • Manage preferences: You can adjust your advertising consent settings at any time via the Cookie Policy page.
  • Opt out of personalised ads: You may disable ad personalisation and advertising cookies through our cookie controls. Doing so will not remove ads but may make them less relevant to your interests.
  • Data requests: To understand what data may have been collected for advertising purposes or to request its deletion, please use the contact details on our Contact page.
  • Privacy regulations: Depending on your location, you may have specific rights under applicable privacy legislation, including the right to access, correct or delete data collected in connection with advertising activity.

Transparency note

In accordance with applicable disclosure requirements, including those of the FTC where relevant, Premira discloses any material connection between this website and commercial partners. When a relationship exists that could affect how content is perceived, it is identified as clearly as possible. Our commitment is to straightforward disclosure, not compliance for its own sake.